If you’re a business owner who is doing online marketing, you might have dreamed about ranking number one on Google. The reasons for this are clean – reaching that illustrious top spot would automatically result in increased traffic to your website. At the same time, reaching the topmost rank on Google would improve the visibility of your website, as well as the potential for more sales. All of these elements will catapult your brand ahead of the competition. However, for you to reach the top rank in search engines, you need the #1 SEO in Adelaide. With that said, here are some SEO strategies that you can utilize to reach the highest rank on the search engine results page.
Go with Niche
Part of achieving success in SEO is knowing and understanding the competitive business landscape. As a small business owner, you can’t compete with larger and well-established organizations and expect to win. While good SEO strategies will help you outrank some of these big-name brands, you will more than likely end up wasting your time and money. That’s why you must go with a niche. What this means is that instead of trying to compete with big companies for extremely generic and popular keywords, you should drill down and become the bigger fish in a smaller pond. Shift your focus to a more specific product or service. Change your keywords and target the ones that are still relevant to your business yet are not as used as the popular ones. So instead of going to “bathroom renovations services, you should target keywords like “expert bathroom renovations services in Adelaide.” It’s longer yet is more effective since you’re not competing with bigger brands there.
Choose Realistic Keywords
Let’s emphasize on this a bit more since it is the heart of every #1 SEO in Adelaide strategy. When it comes to online marketing and ranking on Google, anyone can get the top spot. That’s if you target the right keywords. For instance, if you optimize a page for “red nubbie wubbie doll,” you could potentially grab the top spot in a matter of days. However, would you really want to rank for this hard-to-memorize phrase? Of course not, you should go for something more realistic and believable. The point is that if you choose keywords that are to obscure, you will easily rank. However, nobody wants to rank for obscure keywords.
What you want is to rank for keywords that your target audience are looking for. You can use tools such as KeywordTool.io or Keywords Planner for relevant keywords that have a decent number of searches but with little competition. That way, you can improve your #1 SEO in Adelaide strategy and reach the top rankings on Google.